
Masters of Science in Sports Product Management
University of Oregon - Portland
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An 18-month experiential program of the product lifecycle from concept to market
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CREATE A BRAND + BRING A PRODUCT TO LIFE
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We are VerTerra Outdoors.
Six individuals who care about our playground (the outdoors) and want to see it be enjoyed for a long time. Adventure is what you make it and is part of our DNA. Our flagship product fills a need in the marketplace and enables female climbers to ascend life's adventures with style and utility. We've created a women's climbing tight that offers the style, comfort and fit of a yoga pant, with the durability and protection of a woven pant.
TECH PACK​




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All prototyping was done at Studio 317 with Elizabeth LeMay, a retired industry veteran, and her amazing team.
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Trade Shows
ISPO Munich 2017

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EDUCATIONAL SEMINARS​
NEW TREND EXPOSURE
MATERIAL INNOVATION
MARKETING MODERNIZATION
Outdoor Retailer
2018





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ONE WEEK MARKETING PLAN​
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Teams of three chose one product out of a hat and were tasked with creating an entire brand & marketing plan in one week. We chose a smartwatch. Here's where we went with it.
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