PRODUCT STRATEGY

• Collaborated with Product Director and Regional Merchants to develop a long-range product roadmap, aligning intended use, user needs, product requirements, and market positioning to drive growth.

• Led strategic mapping of brand-enhancing, aspirational products alongside revenue-driving franchises, ensuring a balanced approach to portfolio expansion.

• Managed multiple re-launches of Men's and Women's Titanium (premium-level) product lines, delivering on brand key initiatives while optimizing volume and margin KPIs.

• Employ a rigorous, data-driven framework that integrates consumer insights, market trends, and financial metrics to pinpoint high-value opportunities and shape brand direction in the outdoor industry.

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COMMUNICATION/PRESENTATION SKILLS

• Present the global product line at seasonal waypoints, providing strategic insights to regional merchants and product leadership.

• Lead and participate in sales meeting breakouts, driving adoption among account representatives for a targeted line assortment.

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CONSUMER DRIVEN

• Acted as the key liaison between the Consumer Insights team and the broader Product Line Management (PLM) team, ensuring data-driven product decisions.

• Participated in consumer research initiatives (surveys, roundtables, in-depth interviews) to foster a consumer-centric culture and drive meaningful innovation.

• Maintained a problem-solving mindset, leveraging direct consumer interaction and industry participation to uncover unmet needs and opportunities.

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